Build. Ship. Done.

I've spent thirty years in technology and just as long under the bar. 321DONE is where the two finally meet.

My career has been in IT, keeping systems running for companies that can't afford to let them go down. Alongside it, I've lifted for three decades in every kind of gym and coached young athletes. I watched the same thing happen again and again: motivated, talented people without the guidance or the tools they needed. It isn't a hard problem to solve, yet the only options were a personal coach, workouts traded on a notepad, or cluttered apps built for scrolling instead of lifting.

So I built my own. WILLS3-2-1 started as a simple web app to log my own training. It worked well enough that friends and family started using it, and their feedback shaped it into a tool I can't lift without. LIFT321 is that idea rebuilt from the ground up as a real app: pick a workout, lift, tap once, done.

Over the last few years my work has centered on AI. Honestly, I'm obsessed, because it has fundamentally changed what's possible. I think of AI as a genie in a bottle, a real one, where the only limit is what you're willing to put into it, and I encourage everyone to explore it. GLP321 began as a spreadsheet comparing GLP-1 providers and became a neutral price comparison site in three months. WAT321 started as a tool I needed during long build sessions, and more than 11,000 developers have installed it since.

The name says how I work. What does 3-2-1 mean to you? A countdown, the program, the process, the simplicity. Build it, ship it, get it done. Every product here is something I use myself, and every one is built to stay 321 simple.